Institution
For our film, I would choose Revolver Entertainment because it is a distribution (and production) company dedicated to using the best marketing techniques to sell the film to its audience.
The reasons for this would be:
Low Budget-
Revolver has produced many low budget films including Ill Manors and Kidulthood. Their successful use of new technology helps them to be fair competitors in the game of distribution.
Digital Distribution-
This company realises that digital distribution is less expensive than traditional distribution which uses 35mm prints. These prints can cost around £1000. Less money is used and therefore there is a lower budget.
Online Movie Premiere-
This is a very effective method of increasing profit. People who prefer to stay at home and watch movies to save money can do that while those who prefer the 'cinema experience' can pay to watch it in a theater.
Social Networks-
By using social networks (e.g. Facebook pages, twitter accounts/ hashtags) we can target our audience (15-25) directly and also use it as free marketing.
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