Research and Planning: Institution

Institution

For our film, I would choose Revolver Entertainment because it is a distribution (and production) company dedicated to using the best marketing techniques to sell the film to its audience.

The reasons for this would be:

Low Budget-

Revolver has produced many low budget films including Ill Manors and Kidulthood. Their successful use of new technology helps them to be fair competitors in the game of distribution.

Digital Distribution-

This company realises that digital distribution is less expensive than traditional distribution which uses 35mm prints. These prints can cost around £1000. Less money is used and therefore there is a lower budget.

Online Movie Premiere-

This is a very effective method of increasing profit. People who prefer to stay at home and watch movies to save money can do that while those who prefer the 'cinema experience' can pay to watch it in a theater.

Social Networks-

By using social networks (e.g. Facebook pages, twitter accounts/ hashtags) we can target our audience (15-25) directly and also use it as free marketing.

Distribution, Production and Exhibition

Production, Distribution and Exhibition

Production:

The production of a film is broken into three sections; pre-production, production and post-production. 

Pre-production is where all the planning for the film takes place. The idea, location scouting, casting etc. is all done during this period. This stage is important to the overall turn-out of the film e.g. a bad actress picked during casting results in a bad film.
Production is the second stage where the film is physically being made. All of the filming for the movie is done during production.
Post-production is mainly editing what has been filmed during production. This stage does not necessarily happen after all of the filming in production is finished; editing footage, recording the soundtrack and adding visual and sound effects can start whenever there is enough footage to begin the process.

Distribution:
There are various ways to get the target audience for a movie to watch it. The process of distribution is finding film distributors to market the film to its audience and get them to watch it so that it can make a profit. Usually you take an idea for a movie (or the finished product) to a film distributor and pitch it to them so that they can decide whether they can get the film out there.

Exhibition:
Films are mostly exhibited in places like the cinema where they sell the 'film experience' as well as concessions like popcorn and sweets. Exhibitors hold public screenings for paying customers which means they have quite a big influence on the box office figures and rankings. Cinemas can be of the national chain variety which usually play blockbusters and the independent exhibitors which show more art-house films.